Branding & Marketing Part 1: Naming your practice & Branding it

This is part one of a two part series on Branding & Marketing. 

In this talk, the presenter, Tasneem Abrahams, provides an introduction to marketing your practice with a focus on how to effectively brand yourself (the health care professional) and your practice.  She addresses the South African HPCSA regulations on naming your practice and provides insight on how to use effective branding in your practice.

This part of the series can be watched alone, but it will be complemented by Part 2.

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