Euphoria: what every therapist and parent needs to know about the show every teen is talking about

United Kingdom


EUPHORIA! Not just another teen love story. In fact not a love story at all!

Euphoria, a series currently available online (on Showmax in SA), has captured the teen world by the proverbial short and curlies. Centred on Rue Bennett (Zendaya), a recovering teenage drug addict who struggles to find her place in the world and a group of high school-age friends — each with their own problems handling an excess of drugs, drink and sex, this series has attracted our screenagers in droves.

Yes, they are loving the unbridled party scenes, they relate to the teen dilemmas so often felt and they connect to the poor choices often made in respect of them. But this series is more than just teens seeing teens reflected back to themselves. There is nothing that says ‘this is not Gilmore Girls, High School Musical or even Sex Education’ more than Euphoria! The series is layered, very graphic, highly sexualised, gritty, emotional and raw.



The story lines run deep and the back stories hold teens captive in way that typical adolescent series rarely do. It is unpredictable, cliff edge stuff of the harshest kind. And it is also graphic, extremely graphic. It is filled with violence, f-bombs, gallons of alcohol consumption and under age, highly sexualised material that often pushes a false narrative: Fourteen-year-old girls having sex with 40-year-old men are not seen as ‘in control of their choices’, no matter what poetic or cinematographic light you throw on it.

 While the show can be praised for the granular, multi-faceted approach to teen world, (the strong view held by many teens we have spoken to about the series), there is no denying that this show is for mature audiences only.  



In short – Hard NO.

The series is back-to-back with very unsettling scenes that viewers lament it can, at times, be hard to watch. KLIKD verdict – a first for us, an age restriction of 16+ if you’re watching it with your teen and 18+ if they are flying solo. Even the exquisite Zendaya (the main character in the show acting as Rue) implores her fans to only watch her performance when they are older, much older!

And yet, what we know, is that Euphoria is a series now nearing cult status amongst teens of all ages, the world over! South Africa is no different.

Many of our younger teens are watching it alone, in bedrooms, while the family eats Sunday lunch with friends; the fight for them to emerge from the bedroom feeling harder than the fallout of any downloaded show on Netflix. And what they are seeing is normalised drug use, drug abuse, teen sex, and self-harm, not as a little side story relating to one damaged character amidst the other one-dimensional dudes and Barbie-figured babes, but as a norm in a world that is broken and sad.

While a damaged world is undoubtedly familiar for many teens, it is not a norm that you want normalised! If you are going to let your child watch this, we strongly suggest that it be with deep non-judgmental connection and ongoing discussions around the many issues it will shove in both of your faces.

And if you don’t know if they are watching Euphoria, ask! Again not with judgement, but with sincere curiosity for what feels so darn compelling about a show like this. In the words of one screenager:  “It's a show about addiction and obsession with substance abuse, sex and toxic relationships. Every character is broken in their own special way. I relate to all of them even if I am not doing exactly what they are doing, I get it. The director is a genius.”

And so, in the end, with viewership around the world second only to that of Game of Thrones, Euphoria, scarily, may not even trigger your teen. It is a world they know and hover around. But we think it will leave YOU saddened, angered and hurting for the challenges that face them, full frontal.

At KLIKD, moral issues aside, we struggled most with the implicit message imparted to our teens – Euphoria, the elusive and hopeful title of the series is repeatedly held up as an irony against the firm message in the series that joy can only be fleeting, that pain and suffering is to be expected as the thread that carries you through life. 

And if you emerge after watching this show and think it is nothing more than an emotional train-wreck, be warned, teens do not hold this view – it is hitting the dopamine sweet spot over and over again. It has hit them hard in the heart and the gut and they like it.



Be warned  too that the “Euphoria” word is filtering down the ranks – younger teens are hearing about it at school, from older cousins and of course, online. TikTok in particular is airing little snippets of the show! So, if you have younger teens and tweens, this kind of exposure is a definite no! 

The Guardian called Euphoria ‘The Catnip for the Online Crowd’ – addictive in every screenager way....and with the release of season two upon us, they are going back for more! Buckle up, because one thing is for sure: what your teen sees in this show will not be unseen.




1.    We give this show an age restriction of 16+ plus if you’re  watching it with your teen and 18+ if they are flying solo.

2.    If you are able to, watch a few episodes on your own first so that you can digest the content and all the issues that accompany them – you will want to go in ready for some hard-core real chats!

3.  Connection and Conversation: If you ARE going to let your child watch this,  it needs to be accompanied with deep non-judgemental connection and ongoing discussions around the many issues it will shove, up close and personal, into both your faces.





Euphoria tackles matters like depression, drug abuse, suicide, self-harm, relationship insecurities, sexual identity challenges and porn’s influence on people’s perception of sex. It does so honestly and unapologetically. So there is plenty to chat about here!




1.    Tighten up your streaming programme parental controls. In South Africa, Euphoria is on Showmax, but if you’re outside of South Africa, simple google “_________(Netflix/HBO/other streaming programme) + parental controls”

 Here is how to set it up on Showmax:

Showmax allows parents to set up a pin code which is required by anyone watching content over a certain age restriction.  As long as you don’t tell your kids your pin, if they are watching on their own profile, they won’t be able to watch content which exceeds the age restriction without the code.

 To set up your code:

·       Log into

·       Beneath ‘Who’s watching Showmax?’ click on ‘Add New Profile.’

·       Choose an icon and enter a name for the new profile.

·       Next you have a choice between creating a Kids, Teens or Adult profile.

·       If you select Kids, you’ll be prompted to choose an age group: 2-4, 5-6, 7-9 or 10-12.

·       If you select Teens, then content will be restricted to shows suitable for under-18s.
Click Save.

·       Next step, you’ll be prompted to enable Parental Control. Choose a PIN and an age restriction category (7+, 13+ or 16+), and whenever someone chooses to watch a movie or series with a higher age restriction (no matter which profile they’ve selected), they’ll be prompted to enter the PIN.

Remember -  the best parental control on the market: connected, engaged and informed parents (which if you’ve made it this far in this post -  you ARE!) Our teens will find a way to outsmart us. Connection is always the great offset in the overwhelming world that is social media.

 2.    NO (to watching), YES (to conversation): This kind of exposure is a definite no from us, but doesn’t mean that you shouldn’t be talking about it anyway, (because if you don’t – TikTok or their friends will).




 Put consequences in place for crossing the line. This is serious and you need to show your younger teen that you mean business about protecting them. While they may outwardly be rolling their eyes, in reality, it is very comforting to hear and feel that you are strong enough to set and keep a boundary for them! Sometimes love is not a verb, sometimes it’s just a clear, uncharged ‘no’.


And if you have a younger or older teen that has seen Euphoria, or parts of it and they tell you they felt nothing, be alarmed. An indifferent response is more concerning than a teen who feels aroused, heard or reflected by any character; violent,  sexual or otherwise.


But teen indifference to overt graphic stimuli is a topic for another day.



1.Tighten up streaming service parental controls (see above)

2. Thank your lucky stars for the time you have left dealing  only with Paw Patrol and Peppa Pig.



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