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Most healthcare professionals operate as small businesses, and as with all small business you're likely to struggle with the same critical issue. How do you get more business? Of course, your profession comes with a range of additional limitations that most businesses don't have, and figuring out the right way to market your business without breaking the rules or the bank can be tricky. As part of my marketing series, I'll lay out a few important principles.
A typical business will employ an agency to design a comprehensive brand, which is likely to include items such as logos, brand guidelines, print collateral, mission and vision statements, signage, and a selection of other items. For healthcare professionals, this is a little more tricky. You want to convey professionalism to potential clients, while not coming across as a business (depending on what type of healthcare professional you are). At the very least, you should start with a logo...