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Continuing on from my previous article on Google Ads for healthcare professionals. If you want to get started on my series of articles, you should read my first on marketing for healthcare professionals here.
Background to Facebook Ads
You've most likely used one or more of Facebook's products (who hasn't?) recently, and if so, you should be familiar with the ads that you see. With 2.45 billion users on Facebook, 1 billion on Instagram, 1.3 billion Facebook Messenger users, and 1.5 billion on Whatsapp, Facebook's suite of products is massive to say the least. All of these products include some form of advertising (except Whatsapp, which is rumoured to be coming soon), and just like Google Ads, anyone can create ads on them.